Brand Assets

Two names,
one system.

Fog Computing and Fog Hashing are one company, one team, one factory. The name follows who is reading. Artwork for both is here, as supplied.

Color

The yellow is the brand. Black and white are the grounds it stands on.

Fog Yellow

HEX
#FFD919
RGB
255, 217, 25
CMYK
1, 15, 90, 0
Pantone
123 C on white137 C on dark

Fog Black

HEX
#101010
RGB
16, 16, 16
CMYK
73, 67, 66, 83

White

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Symbol

The wave runs bigger than the logo. Set it along the top or bottom edge of a layout.

Wording

The slogan and the company description, as they are meant to be reproduced.

POWER IN, COMPUTE OUT

Half-width comma, no full stop. It may break across two lines. In running text it is written Power In, Compute Out.

One line

Fog Computing builds the infrastructure between the grid and the rack: power, liquid cooling and prefabricated data halls for AI and bitcoin mining.

Boilerplate

Fog Computing is an AI data center operator and infrastructure manufacturer. Founded in 2021 as a joint liquid-cooling research lab, it now engineers the power backbone and manufactures the cooling that sits between the grid and the rack, in its own factory. 400MW is deployed across 40 countries, 90 percent of it in North America. Fog Hashing is its bitcoin mining sub-brand, covering the H, B and C Series mining systems and the transformers and switchboards behind them. Fog is a member of the NVIDIA Inception Program.